Program Overview

Key Features

  • Gain a foundational understanding of the retail industry.
  • Develop skills in marketing strategies for retail businesses.
  • Learn how to manage a retail business from a leadership perspective.
  • Master the process of analysing trading areas and selecting optimal locations.
  • Discover strategies for building and maintaining customer loyalty (covered in Customer Value Management).
  • Develop expertise in buying and merchandising products for retail success.
  • Gain a comprehensive understanding of store operations management.
  • Learn effective advertising and promotional techniques for the retail industry.
  • Develop skills in human resource management for retail businesses.
  • Understand the principles of marketing economics as applied to retail.
  • Master effective communication skills for success in the retail environment.
  • Learn how to create visually appealing and impactful retail displays.
  • Develop expertise in sales management techniques for the retail industry.
  • Gain insights into strategies for maximizing customer value.
  • Explore the use of information technology applications in retail operations.

Course Content


SUBJECT NAME MINUTES RESOURCE LECTURE
Retail Management 405 8 8

    Course Features

  • Lectures 8
  • Duration 405 Minutes
  • Language ENGLISH